HealthSource

Project Description

This project involved creating copy and strategic direction for Baylor Scott & White Health’s new telemedicine app which was initially branded as HealthSource. It has since been rebranded to MyBSWHealth. The app was a large undertaking for Baylor Health Care System due in part to a merge with Scott & White Healthcare. Part of the app’s goals was to incorporate the Scott & White Health Plan into the app so employees and the public could obtain all pertinent information about their health records including claims etc. The app also had the capacity for scheduling video visits with physicians, searching the health library for symptoms and conditions, conducting email visits with medical personnel, and providing monthly content which corresponded to BSWH’s marketing plan.

My approach was to curate as well as to create fresh, new content each month in an effort to have those who followed the app to return for timely information and services. I did this by creating a monthly wellness segment that featured actual BSWH employees who took advantage of the wellness plan, selecting images that were aligned to the monthly themes such as breast cancer awareness month, heart health, etc., and creating content that was aimed at a wide demographic such as expectant mothers, allergy sufferers, heart and cancer patients and more. The BSWH telemedicine app represents the changing nature of medicine which is growing every day in a digital context.

Article Excerpt

Four Noninvasive Ways to Fight Breast Cancer

Assessing your risk for breast cancer is a simple process. Follow these four noninvasive guidelines for breast cancer peace of mind.

Family History and Genetic Testing

Your family history of cancer—primarily breast and ovarian, as well as other forms of cancer, has a lot to do with your breast cancer risk.

Women with a personal and or a strong family history of breast or ovarian cancer may take the blood test for inherited mutations of BRCA1 and BRCA2, the “breast cancer genes.” The average woman has a 12 percent risk of developing breast cancer during her lifetime; the BRCA mutations increase that risk 50 to 80 percent.

For women with the BRCA mutations, it is recommended that they have a clinical breast exam and mammogram every six months instead of every year, or more detailed imaging such as a breast MRI. Some women opt for bilateral mastectomy, which reduces the risk of breast cancer by about 90 percent.